January Membership Meeting Social Selling
Social Selling: Building relationships for long-term sales success
Digital tools, resources and platforms have changed the way people buy. No matter the subject or industry, people often learn, research and interact online before their first offline experience with a business or brand.
As sales people, we must adapt to this online world. Social media channels, like LinkedIn, have provided sales teams with the opportunity to interact directly with prospects – providing value by answering questions and sharing helpful content. This social “wooing”, while slower than a cold call, helps to build rapport and trust with your sales people and your business.
Learn more about how social selling wins advocates and loyal customers from Ken Guest, The Ruby Group.